Insights, strategies, and guides on PPC advertising, technical writing, and digital marketing.
The exact YouTube advertising strategy I used to help a client 10x their monthly revenue through targeted video campaigns.
A case study on how I implemented Single Keyword Ad Groups to dramatically improve Google Ads performance for a B2B SaaS client.
An in-depth analysis of Meta's AI-powered shopping campaigns and how to leverage them for e-commerce success.
How to create standard operating procedures for PPC teams that improve campaign management and ensure consistency.
A detailed breakdown of the TikTok advertising strategy I developed that tripled return on ad spend for a direct-to-consumer client.
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